So check out this page from the 1974 Sears catalogue. I was twelve years old that year and in 7th grade and I thought these fashions were HOT. Yes, I did–I actually owned that very pair of shoes and those blue plaid pants, which if I remember correctly, were very itchy in their magnificent petroleum product way. I did not have the bodysuit, however; even I knew that was a fashion disaster in the making. I can remember girls who did though, and how they would be in the bathroom stall at school, trying to snap the crotches and failing as the thing sprang up to their necks like a crazed window shade. Gawd, I can’t believe I dressed like this!

Don’t you just love the Lemon Frog logo? How hip. How cool and so very with it. Note the bubbly green type–taken straight from that black light Haight-Ashbury concert poster hanging on your wall. Sears was really against The Man and very Anti-Establishment–but shhhh, your parents don’t know that. See how cool we are?  Lemon frogs are like strawberry alarm clocks and plasticine porters with looking glass ties but better, ’cause you can lick one and get high.